So, what’s cloud computing?
In simple terms, cloud computing refers to the way software, information and resources are shared via the internet. Cloud computing providers control and maintain the physical servers in which all the information is stored.

Key benefits of cloud computing
Nowadays, businesses, whether large or small, are turning towards implementing cloud services. Cloud adoption has accelerated quite rapidly than previously anticipated. The rapid development of the workloads positioned in the cloud and a higher percentage of the overall IT budget is shifting towards cloud computing and its services. This leads us to question exactly why is cloud computing gaining so much importance? This is due to the several benefits it provides to businesses in comparison to the overall costs to a business.

Let’s take a look at some of the major advantages of using cloud computing:

Mass storage
This can be considered to be one of the biggest advantages of using cloud computing. The massive amounts of files and their respective formats that we deal with have increased significantly. For instance, businesses regularly use presentations, prototypes, graphic documents etc and require storage systems of high capacity. Even the smallest of businesses require massive amounts of storage space to house all their documents. Using cloud computing, businesses no longer have to worry about running out of their local storage spaces or them becoming full.

Competitiveness
The cloud model enables businesses to improve their competitiveness levels and responsiveness as well as allowing them to streamline operations. If cloud computing services are not there, it is very difficult for businesses to achieve higher levels of excellence through traditional models. Cloud computing improves engagement among team members and boosts collaboration, allowing them to work on shared applications and documents simultaneously. It massively helps in keeping track of regular business concerns in real-time and as a result, allows them to be resolved quickly.

Flexible costs
The overall expenses related to using cloud computing services are much more flexible when compared to traditional methods. Businesses are only required to commission and hence, pay for the infrastructure and server capacity as and when they require it. During periods of high traffic, more capacity can be provisioned and then returned back to normal levels when it is no longer required. In traditional methods, businesses are required to purchase capacity to accommodate for the peak times and let it sit idle and unused during the rest of the time.

Reduced costs
Generally, cloud computing services are inexpensive when compared to traditional methods. Businesses are not required to install any software themselves as it is already installed online. There are a significant number of cloud computing applications available for free and increasing memory or storage capacity can be done at an affordable rate. When a business signs up for cloud services, they are typically required to pay an increment on a yearly or monthly basis. Choosing a plan that does not require any contract or binding, businesses can terminate their use of the services simply when they do not require it anymore.

Improved availability and mobility
A vast majority of cloud computing service providers are extremely reliable when it comes to offering their services, with several of them maintaining 99.99% of guaranteed uptime. As a result, the connection stays on always and as long as the users have access to an internet connection, they can gain access to the required applications from practically anywhere. As applications are available to users 24×7, they can conduct their work from anywhere using smart devices and enjoy the benefit of mobility.

Business agility
Businesses with substantial investments in technology, at times, might find themselves unable to respond to competitive pressures or reap the benefits of shifts in the market. The key factor here is that people, time or capital are sometimes not available in the amount needed to act. Using cloud computing, these limitations are removed, allowing businesses to continuously adapt their technology requirements to their business operations without the expenses that would usually need to be accounted for with their own data centers.

Automatic software updates
Another vital advantage of using cloud computing is that service providers conduct regular software updates themselves. They ensure that the latest versions of applications used for optimizing business functions are made available to their users as soon as they are released. Instant upgrades provide users with the latest functionalities and tools resulting in a boost in productivity.

Final takeaway
These are the key factors that should motivate most businesses to embrace cloud computing services. There is another salient benefit that basically sums up all of the benefits mentioned above – cloud computing does far more than simply function as a tool or service to store information and experience other technology benefits. It plays a huge role in changing the way businesses work, allowing them to enjoy more freedom while maintaining control over their resources. Although cloud computing is still in a nascent stage, it is only expected to grow and become more widespread over time. So, if you have not enlisted their services already, it might be a great time to consider investing and moving your business to the cloud.