Areas of Application of AI in Content Marketing
In the field of content marketing, AI has already been implemented to manage content marketing tasks such as blog topic planning, keyword discovery, testing landing pages, scheduling social media posts, automating content and reviewing analytics.
For content marketers, this assistance has proven to be beneficial as they are able to focus their efforts on more higher-value tasks and improve their overall business performance. Nowadays, machines are capable of performing minor content creation allowing marketers to simply enhance the content quality further.
Let’s look at the key factors of AI that have shown incredible promise and potential in the field of content marketing:
1. Enables Creation of Personalized Content
Personalized content that is tailored to individual preferences is currently very much in demand in the field of content marketing. But content marketers tend to find it difficult to create content specific to each of their readers. To develop customized content, the marketing team requires access to customer data. This data can then be analyzed and valuable insights extracted from it can be used for putting plans in action.
Earlier, personalization within content creation was a daunting task. But using AI-powered software and machine learning systems, relevant data from website traffic and customers can be easily gathered and customer preferences tracked to develop content that suits individual taste. For example, using software tools with AI-based algorithms, marketers can monitor customer engagement using web interaction data to provide personalized content.
2. Automated Content Generation
Manual content creation might just be a thing of the past from now onwards. There may even be a time when machines replace writers and create content that sounds and emote exactly like the ones humans create. Several companies have already implemented their processes to automatically generate content. Without prior knowledge, it would be difficult for the untrained eye to single out which content is created by algorithms and which by humans.
Marketers can utilize AI to develop simple stories, reports and content updates. Due to continued technological advancements, machines are becoming even more efficient at mimicking human actions, skills and crucially, intelligence. It can be described as the motivating factor for infusing AI into content systems across different creator platforms.
3. Allows Ability to Predict Content
Planning content that sparks the interest of your audience is crucial for a successful content marketing strategy. However, this planning is often time-consuming as marketers find it difficult to evaluate exactly which type of content is liked by their target audience and planning future content accordingly.
This is the area where artificial intelligence comes into effect. AI allows marketers to predict exactly the kind of content that would interest a target audience and which related content forms are trending. Based on the analytics and algorithms created for the same, content marketing teams can plan blog posts, video content or ebooks in order to develop engaging content that their audience views as relevant and useful.
4. Drives Higher Engagement with Chatbots
When we think about improving the customer experience of a brand, AI-powered chatbots are relied upon by most online businesses in the world today. These chatbots are software programs that utilize artificial intelligence to replicate human conversations and interact with users to answer their queries or concerns in real-time. They carry out quasi-conversations with the customers and are capable of providing 24/7 customer support to solve their queries. Using machine learning, chatbots can observe, examine and monitor each conversation to enhance future interactions. Chatbots facilitate a higher level of customer engagement as they can automatically adjust their responses according to changing requirements of customers.
A good example of a chatbot application is in social media chat messengers which is implemented with a software program to answer customer questions in real-time. Several brands use these chatbots to interact with their customers and can even be used to purchase products or services. Chatbots can also be used to send promotional content to customers according to the insights derived from chat interactions so that they can stay updated with new products and offers.
5. Saves Time with Automated Content Tasks
Several repetitive tasks and manual content tasks can be easily automated using artificial intelligence. Tasks such as researching market trends, analyzing data, scheduling posts etc. can be easily completed using AI. This saves a lot of time and money for businesses and allows them to be more productive.
Within a content marketing team, if their tasks are properly assessed, marketers will often discover several tasks that can be automated. Doing so will free up the content marketing team to put their efforts on more important tasks while the machine carries out its tasks. Using AI-powered marketing tools, marketers can transfer the pressure of handling small activities and allow them to invest time in analyzing, measuring, promoting, optimizing, planning and personalizing their content and improving its impact.
Artificial intelligence is transforming content creation processes. Slowly, smaller tasks are being taken over by machines, allowing content developers to focus on creating valued contributions and enhancing the quality of blogs, whitepapers, videos and other related content formats. Besides creating insightful reports, AI and its related technologies are fundamentally changing the way marketing channels function. From helping customer interactions to delivering brand messages, AI is simply everywhere right now. In the near future, algorithms using data science will totally change how we currently practice content marketing and various related marketing techniques. This is merely the start of the next level in marketing, where machines will have increased reliance and greater control.