Recruitment is changing, remember the days when you would write a job ad, post it, wait for the resumes to come in, scrutinize it, interview a couple of candidates, select then offer them a job?

Well, all that is changing in ways faster than you know. With over a million jobs posted, so many job hunters, different job complexities, recruiters are in a race to identify and hire the right talent before their competitors grab the candidate. Even with the growth of recruiting channels and tracking software the purpose is not best served.

Let’s begin with the basics.

What is Big Data?

Big data represent extremely large data sets that are collected from various digital and traditional sources, such data could be structured or unstructured. Data sets can be analyzed to show patterns, associations, trends and much more especially related to human behavior.

What is talent acquisition?

Talent acquisition is the process of sourcing and acquiring the right talent that fits an organization’s needs. It should be strategized and as dynamic as possible to keep pace with the organization’s growth.

Talent acquisition before big data.

Hiring in the modern day has evolved in many ways than it was before, earlier it was done through newspapers, newsletters, billboards, and radio. Slowly this trend started to move towards the Internet where vacancies were published online, creating an opening to job portals and career sections on websites of all most all organizations, through which sourcing and selection were done.

While most of these methods are still in practice and broadly used, it may not be the best available means to find the right talent with all the present tools, given the rapid growth of the employment industry in all verticals, from job complexities to availability of different skill sets and increasing diversity to aligning a talent to the company’s ethos, getting the right match has simply become difficult especially for larger organizations.

How is big data used in talent acquisition?

People analytics, as it is known when applied to talent acquisition, the vast data volumes available makes the use of big data monumental to the recruiters when they have ready access to all the necessary information needed to identify their ideal talent. It is more than just screening of resumes for keywords. It is the best way to create a 360-degree picture of a candidate.

All our personal lives are pretty much out there, and it is a goldmine of information for recruiters to dig down and analyze, a resume is just one dimensional and does not give you a complete picture of the candidate and that is where the use of big data comes to action.
Sure, you can use the keyword metrics of the candidate tracking software to guide your search, but do not let it define your result, semantic analysis plays a deeper role than keywords for identifying the ideal candidate. Use Big Data to your advantage, to analyze, understand and interpret a complete picture as possible about a potential candidate.

Future of talent acquisition with big data.

Then came Big Data!

The growing influence of big data in Human resource management has set new realities for talent acquisition professionals, hiring decisions can be backed by scientific methods and based on facts.

Businesses both large and small are using big data tools to find candidates, analyze their skill sets and can go as far as predicting future hires.

For recruiting professionals, big data has become a major game-changer, with the help of new analytical tools recruiting professionals can make an informed and strategic hire.

Many hiring professionals rank big data on top of their hiring strategy, from selection to retention from filling skill gaps to negotiating a better offer, from understanding employee needs to stronger workforce planning. Big Data helps you stay in action.

The big question is, are you using big data in your hiring strategy to grow your business?

Your competitors certainly do use it!

If you have complex or high-volume hiring requirements, Tech Firefly will be able to help you strategically to meet your staffing objectives. Get in touch with us today at [email protected] You can also stay up to date with industry news and updates by following us on our social media.