How Artificial Intelligence Is Impacting Localization

Artificial intelligence(AI) has contributed to a considerable amount of change in the translation and localization industry. The level of accurate and efficient localized content currently offered by most translation management systems is drastically different from what was possible in the past.  Let’s take a look at how this technology is

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Why Localization Is Essential For Global Business

Currently, the world is a global village where buyers are not restricted by geography. This puts customers around the globe in the position to expect access to a range of information and products which are not only on-demand but for convenience but are in their native language as well. If

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The Importance of Linguistic Quality Assurance

Linguistic Quality Assurance (LQA) is a critical phase in each successful translation project, whether it is a document translation or website translation. For their projects, clients expect and deserve the best quality language translation. Any mistakes or errors in the final translation will adversely affect the client’s faith in the

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The Misconception of Data Localization in Privacy Protection

These days organizations, people, governments and institutions have quick and easy access to transfer information from one end of the world to the other. Truly, data transfers support and enhances the global economy, drives communications and social interaction and creates a foundation that allows seemingly limitless amounts of data-driven technologies

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Why Localization QA & Testing Is Essential

Companies aiming to enter into a new target audience are required to do more than just putting their advertising content through translation applications. Many times, incorrect or wrong translations lead to the downfall of a product in a new market as it causes confusion and miscommunication about the product. This

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4 Key Benefits of Localizing a Website

The business landscape is continually evolving into an inclusive and emerging global economy. One of the most powerful and cost-effective tools to reach an international audience via a company’s website. When we consider the global marketplace, it is imperative to have a multilingual website to guarantee maximum success. This allows

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The Advantages of Marketing Localization

Marketers often consider which approach is better when targeting a new market: Standardize or localize? Standardizing is the easier option in terms of operation as it allows marketers to incorporate the same marketing style and theme throughout all products and services regardless of the target area. Localization allows marketers to

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Localization using AI: The Future of Web and App Translation

Artificial Intelligence has the capability of changing industries forever and leading them towards digital transformation. It has also shown promise in the field of translation and localization. This has led to businesses getting the opportunity to target new markets across borders. Let’s understand how AI performs localization to optimize digital

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