One of the benefits of adopting cloud computing for a business is that it allows them to take advantage of artificial intelligence and integrate it within their workflows. This growing technology has the potential to create significant development opportunities for businesses and many have been quick to capitalize on it.
Let’s take a closer look at the benefits of cloud-based AI for businesses:
1 – Providing Personalized Shopping Experiences
It is a proven fact that personalized marketing to customers increases engagement, helps improve customer loyalty and retention, and improves sales. These are exciting prospects for any business and a major factor why many of these are turning to this technology. One of the key benefits of using AI is its ability to detect patterns in customer’s browsing habits and purchasing behavior. Accessing and analyzing large data sets of transactions stored in the cloud allows AI to provide appealing and accurate offers to individual customers.
2 – Automating Customer Interactions
Several customer interactions including emails, online chats, social media conservations and telephone calls still use a human workforce. However, AI allows businesses to automate these customer communications. By analyzing data gathered from previous communications, AI applications can accurately respond to customers and deal with their queries. Additionally, when AI is combined with machine learning, the more these technologies interact with each other and learn from each other, the better they become.
A good example of this is AI Chatbots that, unlike humans, can interact with limitless customers simultaneously to reduce wait times and are able to respond and initiate communication with customers, whether on a website or an application.
3 – Real-Time Assistance
AI is also essential for businesses that are required to constantly communicate with large amounts of customers in a day. For instance, in the transport industry, whether it is the bus, train or airlines, they can have millions of passengers in a day. These can use AI to interact with customers in real-time to send personalized travel information, especially to provide alerts during delays. AI can also be used to provide a real-time location of the vehicle and its estimated time for arrival.
4 – Data Mining
One of the key benefits of using cloud-based AI is its ability to quickly uncover important and relevant insights while processing big data. This provides businesses with access to previously undiscovered patterns in the data that can help gain an edge over their competitors.
5 – Operational Automation
AI is capable of handling other technologies that increase automation in business. For instance, AI can be leveraged for controlling robots in factories or maintaining ideal temperature through intelligent heating. In the retail industry, AI is being linked with RFID and cloud technology to track inventory. The technology has also shown tremendous potential in facial recognition. It has also made its way into hotels, where they automate check-ins, booking services and dealing with customer inquiries in several languages.
6 – Predicting Outcomes
Another key benefit of AI is its ability to predict outcomes based on data analysis. For instance, it can detect patterns in customer data that can indicate whether the products on sale currently are likely to be sold and in what volumes. It can also predict when the demand will decrease or halt. This can be incredibly useful to businesses by allowing them to purchase the correct stock in the correct volume.
Predictions made using AI are not just vital in retail. It can also be used in other sectors like banking, where it can predict currency and stock fluctuations or even in healthcare where it can be leveraged to predict outbreaks of infections by analyzing social media posts in a particular geographic location.
7 – Improve the Recruitment Process
AI is enabling businesses to automate the recruitment of new employees. AI applications are able to quickly filter through applications and automatically reject those which are not up to the business’s personal specifications. This speeds up the process significantly as well as ensuring there is no discrimination or bias in the shortlisting process. These AI programs are even capable of performing several administrative tasks related to recruitment.
It is quite evident that AI systems provide businesses with several benefits to improve their workflows including personalized marketing, customer service, operational automation, inventory management and recruitment. What is remarkable is that these benefits are barely scratching the surface of what the technology is capable of doing. AI applications that are specifically designed for cloud-based systems are easily and quickly deployable. Businesses that have their systems in the cloud can expect to see the positive impact of implementing AI in their workflows immediately.