Although Virtual Reality (VR) has been around for some time now, it is experiencing significant growth in adoption and innovation in recent times. Nowadays, it is easy for consumers to gain access to VR technology, a fact that was almost impossible only a decade ago. Several markets are intrigued by the technology and are aware of the buzz that surrounds the technology. As it is a form of digital media, VR can be an incredibly powerful tool for marketing in the right hands
While we cannot expect to know for sure how VR technology will evolve and be used in marketing in the future, it is an exciting and promising medium that is unique and capable of providing a genuinely engaging experience to the user. Listed below are 10 ways virtual reality technology can be leveraged to impact the way marketing is conducted in the future.
1. Remaking The World Of Advertising
Virtual reality has the potential to transform the advertising and marketing industry. Although the technology is yet to reach that stage, the adoption of the technology in video games provides a general idea of how the technology is progressing. In the future, we can expect to have entire virtual shopping centers designed according to the consumer’s preferences.
2. Enabling Brands To Integrate Audience’s Lifestyle
Consumers are attracted and more engaged with unique experiences that are social and easily accessible. VR is excellent for this as it allows brands to seamlessly integrate into a consumer’s lifestyle by co-curating content, particularly in the entertainment industry. The impact of COVID – 19 has only heightened a brand’s need to leverage VR experiences in an effort to reach consumers safely.
3. Presenting Your Services In Advance
Within the hospitality industry, an application about travel or an interactive map that offers virtual reality content will enable potential customers to explore the destination to understand if it suits their preference before making a booking. Basically, it will allow them to showcase services to potential customers and let them see exactly what they are offering.
4. Offering A Great, Opt-In Storytelling Tool
Virtual reality has been an experimental marketing tool for several years now. It has been commonly used to add value to in-person events but the same experience can also be delivered remotely. The high level of engagement it creates makes it a great storytelling tool, and when it is used strategically, it can provide information to customers about products and services in a manner that is fun and encourages participation.
5. Serving As A Compelling Lead Magnet
By offering virtual visits, tours and experiences will lead to an increase on the landing page of websites as a call to action. Visitors will receive a teaser of the virtual experience and then be asked to sign up or register for a progressively deeper experience. The final call to action would be to get the customer to purchase, subscribe or schedule the next step.
6. Creating New, Immersive Marketing
Virtual reality puts users at the center of the experience, whether it is attending an event, taking a tour of a holiday getaway or simply trying on a new dress. The world’s most creative and tech-savvy brands are focusing their efforts on creating innovative and immersive marketing using VR.
7. Bringing Experience To The Audience
The pandemic has proven just how crucial it is to adapt to changing circumstances. A difficulty brands have faced recently is how to bring experiences to a target audience from far away. VR allows them to submerge the target audience in an engaging and captivating medium of interaction that can be utilized to create a brand experience that was never possible using traditional media.
8. Enhancing Your Brand’s Message
Virtual reality is basically a video, so any advertising that uses video can be an opportunity to use VR to enhance the brand message. Companies have started using VR as it significantly enhances training exercises and has been implemented in things like insurance claims adjusters, emergency preparedness, or even for police and military training.
9. Building Brand Awareness
Companies are taking a similar approach to VR advertising in the way they manage video games. Popular and highly anticipated games often have major films advertising to the consumer base and create a wave of brand awareness regarding the gaming title. Similar experiences can be created using VR, allowing more people to spend time in the digital universe and engage more with the brand.
10. Bringing Back Creativity
VR is a relatively new medium that will allow creative people and advertising agencies to hone their creative talents. Using the powerful visual storytelling features in VR to build visually stunning and unique experiences will attract more people to the technology and develop it further